If I’ve taken anything away from years of software development efforts I’ve witnessed it’s this: know thy customer .  And I’m not speaking strictly about packaged software for the masses, I mean ANY project, ANY size, for ANY market.  Software and systems architectures are developed by engineers who in most cases are not vertical industry subject matter experts.  Customers (users, stakeholders, pick your own term or endearment) bring that all important knowledge of their business processes and their industry.  And since they pay the bills, it probably makes sense to get to know them and their needs very well!

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